7 Reasons for Having a Killer Website For Your Nature Driven Organization

Reading time: 5min

Before we jump in a quick term clarification so that everyone can follow:

No-Code: Tools that don't need you to be able to code

SEO: Making sure that when people Google they will find your nature business / NGO

ROI: The money that you generate with an action should always be higher than the investment

Why you need to have a great website

So your launched your business / NGO (Non-governmental organization) and is out there, great! Now you will have to tell some people about it.

You start to write a newsletter, promote on social media, attend events etc. But whatever you do, there is just not enough time to tell everyone about it.

Depending on where and how you promote your nature-driven organization, there are also some constraints to it. E.g. You need to use a certain format. On Youtube you need to upload videos.

Good news, you can.

A website is the closest presentation of yourself and your nature-driven organization. The best part, unlike you, a great website, never sleeps and will convince more people about your cause, while you rest from saving wildlife.

1. Reason: Everyone will visit your website

No matter if you host events, promote yourself on social media, apply for grants, etc. sooner or later everyone from those various channels will come across your website.

By engaging them before, you sparked their curiosity, it would be a shame if this interest would be compromised by a horrible website experience.

Trust, is one of the most important currencies in this unstable world. Your website visitors need to gain even more before they will support you financially.

So make sure it truly reflects your biodiversity business or NGO.

2. Reason: You are fully in charge

While you always need to use a certain format, language and co. when you promote your nature-driven organization outside, the website can be your movie set.

Here you can direct what images to use, what language to speak, what news to share etc.

Today's tools give you the possibility to let your creativity run free and represent your biodiversity mission in the best possible light.

3. Reason: You can nurture the visitor

Not every website visitor will have the same depth of knowledge about your nature project.

For example, a social media follower wont have the same knowledge as someone that participated in on of your events and talked for hours about your nature business.

A well-designed website can nurture each visitor and provide them with what they need.

No clue what is happening here? - no problem tell them on your homepage

You want to understand what is under the hood? Ok here is a detailed explanation of how we work

Still, having some last doubts about if you should donate? Here our impact report and financial transparency page.

4. Reason: Another marketing channel for your biodiversity venture

Your website is not only the place where all marketing channels lead to. It is also an own marketing stream, which can get you a bigger audience.

Search Engine Optimization (SEO) can guarantee that your nature venture will be found on Google.

It is a very organic way of growing and needs much less capital than other marketing approaches.

5. Reason: Keep everything in one place

After a while, your communication will be all over the place. You will have social media channels, public relations articles, newsletters, videos, white papers, new products, new projects, constant updates etc.

A great website can make sure that nothing gets lost and that the visitor will hear about it. After all, your efforts should not be wasted or forgotten.

The website is the place where it all comes together.

6. Reason: Easier than ever to create a marvelous website

Gone are the days you needed a developer to create your website and host your website locally.

Todays No Coding tools put the power into your hands. Making a great website much more affordable than what it used to be.

The return on investment (ROI) is massive because the initial costs are tiny in comparison to the benefits you get out of it.

7. Reason: Is the place where your call to action is happening

Ok still not convinced? Let me bring it home.

As long as you don't have a physical store where people buy your products, the website is the place where your call to action is happening.

That can be buying your product, donating to your cause, subscribing to your services, sign up for an event, etc.

The entire purpose of a great website is not only to inform the visitor but to navigate them to do the action you want them to do.

Ensuring that 10% instead of 5% of your audience buy/donate makes a massive difference.

So make sure to invest in the area where this call to action is happening. In our internet economy, this is your website.

Your turn:

1. Block yourself a timeslot for next week to check your website. What about Tuesday? Usually not as busy as Mondays.

2. On a scale of 1-10, how much does the website currently reflect your nature-driven organization?

3. What are some quick wins that you can improve? If you have no idea, just write me a mail [email protected], and I will roast your website for 5 minutes + give you 3 quick wins for free.

Cheat Sheet:

In a nutshell: A great website is crucial to represent your nature-driven organization in the right light

Best No-Code Tools: Carrd (Beginner), Wordpress (Indermediate), Webflow (Advanced)

Set up time: If you build a website from scratch, it depends on the depth but easily can take a month

Maintaining time: 1h per week

So give your nature-driven organization it deserves and boost your positive impact, Thanks to better communication and higher revenue streams.

See you next week. Have a wild one!

Oliver

Whenever you are ready, there are 2 ways we can help you:

1. 1-to-1 business consulting. Detailed and personalized consulting to double the impact of your biodiversity venture in the shortest possible time. I built numerous websites & consulted plenty. Happy to assist you in revamping yours.

2. Wild Business Mates in Action. Wild Business Mates help you to execute in areas you are struggling with. Tech, Marketing, Sales, Communication, etc.