Spotify Wrapped & Nature

There is a very high chance you have seen it again this year. Spotify Wrapped is currently all over social media. Those geniuses somehow figured out how to get us to promote their company for free. 

Now, just imagine we could harness that power for your nature venture and the biodiversity movement. 

Rather than just standing on the sidelines, I wanted to understand how they pulled this off and how we can use this power to make the world wilder. 

Are you ready? 

What is Spotify Wrapped?

Spotify Wrapped is a yearly musical summary of all their users. Every person gets their own personal highlight reel, which they then share on their socials. 

So far, more than 60 mio shares are proof that it is clearly working. 

Spotify Wrapped is a brilliant blend of personalization, data storytelling, and social sharing. Let's decode its magic and apply these hacks to our wild missions.

7 Hacks for your Nature Venture Inspired by Spotify Wrapped 

1. In-depth Personalization

• Spotify's Strategy: Creating custom playlists and stats based on individual listening patterns. 

• Nature Venture Twist: A wildlife conservation group could offer a personalized monthly newsletter featuring specific animals or habitats each subscriber is passionate about, providing a more targeted and engaging experience.

2. Data-Driven Engagement

• Spotify's Strategy: Analyzing yearly listening data to craft Wrapped. 

• Nature Venture Twist: An eco-tourism company could set up a data structure to analyze customer travel patterns & preferences. Then, offer personalized trip recommendations and conservation opportunities based on their past activities.

3. Creating Shareable Moments

• Spotify's Strategy: Visual, shareable summaries of users' music preferences.

• Nature Venture Twist: A sustainability NGO could create an interactive 'Eco Footprint' calculator for users to measure their annual environmental impact, encouraging them to share their results and tips for improvement on social media.

4. Year-End Storytelling

• Spotify's Strategy: Presenting yearly data as a narrative.

• Nature Venture Twist: An urban gardening initiative could compile a digital showcase of the community's gardening efforts, sharing stories and visuals of the year's growth and harvests connecting personal efforts to the broader community impact.

5. Gamification for Engagement

• Spotify's Strategy: Engaging users with quizzes and music preferences comparisons.

• Nature Venture Twist: An environmental app could integrate a 'Green Streak' feature, rewarding users with digital badges for consecutive days of sustainable practices, like recycling or using public transport.

6. Social Proof via Community Sharing

• Spotify's Strategy: Users share their Wrapped stats on social media.

• Nature Venture Twist: A reforestation project could encourage volunteers to post before-and-after photos of their planting activities, using a campaign hashtag to build a visual story of reforestation efforts.

7. Interactive User Feedback

• New Hack: Incorporating interactive elements for user feedback and suggestions.

• Nature Venture Twist: A biodiversity research group could use an interactive map where users pin observations of local wildlife, helping to crowdsource data while engaging the community in local biodiversity monitoring.

YOUR TURN!

5 Steps to Incorporate These Hacks into Your Nature Venture

1. Deep Audience Understanding: How much do you currently know about your customers/donors? If the answer is "not much," this quickly needs to change. Conduct thorough research to grasp the nuances of your audience's preferences and behaviors.

2. Craft Engaging Content: Check the content that you currently put out. Would it suck you in? Develop content and campaigns that are visually appealing and emotionally resonate with your audience.

3. Focus on Shareability: Develop a checklist to ensure that no mediocre work gets posted but that every piece of content has the highest standards. Create easy and attractive content to share, enhancing your venture's organic reach.

4. Engagement through Interaction: Introduce elements of interaction and gamification to keep your audience engaged and active. Providing so much free value to them will help you immensely to convert them to paying supporters in the future. 

5. Adapt Based on Feedback: Create a system to keep an oversight. Continuously monitor engagement metrics, adapting and refining your approach based on audience feedback and behavior.

Cheat Sheet: 

• Canva: For creating engaging infographics and visual stories.

• Hubspot: For managing customer relationships and tracking engagements.

• Segment: Customer Data Platform 

• Shield & co: For analyzing social media content.

• Book: Hooked: How to Build Habit-Forming Products

• Podcast: Spotify Founder with in-depth look behind the curtains

Recap

We need to learn from the best, to capture the attention of everyone for our joint mission to make this planet wilder. 

Spotify clearly has shown that they are one of the best in the game. 

By embracing these Spotify-wrapped-inspired hacks, your nature venture can create deeper connections, drive meaningful action, and grow a committed community of eco-supporters.

Let's get people to care as much about the wild world as for music! 

Have a wild week! 

Best,

Oliver

🌿 P.S. If this newsletter brings you value, please consider sharing it with 1 other ecopreneur. It allows me to keep working on it. 

🦧 Whenever you are ready, there are 2 ways Wild Business Mates can help you grow and double your impact:

1.1-to-1 business consulting. Detailed and personalized consulting to double the impact of your biodiversity organization in the shortest possible time. Book a free intro call. 

2.Wild Business Mates in Action. Wild Business Mates help you execute in areas you are struggling with. Tech, Marketing, Sales, Communication, etc. We can realize all the steps I mentioned above."