Unlocking biodiversity business growth

You have a great project, product, service that makes the wilder. 

Awesome! 

But now the world needs to know about it. 

Not only need they need to know about it, they must also be interested in purchasing/donating.

And that's where the trouble starts. 

Getting high-quality leads is a challenge that destroys many promising nature ventures right at the start. 

After all, without money, no impact can be generated. 

So today we are learning from the best and have a look at Alex Hormozi's 'Core Four' framework. 

Understanding and utilizing these strategies can be the key to unlocking growth of your biodiversity business.

Leads: The lifeline of your nature venture

Leads are potential clients or supporters who show strong interest in your cause or service. 

These are people who have the problem that you identified, and they have the means to pay for your services. 

The basic rule in a nutshell, the more leads you have, the higher your chance is that people will buy or support your nature project. 

So your simple goal should always be to have leads lined up. 

3 reasons why leads are crucial

1. Sustainability: Consistent lead generation ensures ongoing support and revenue.

2. Impact amplification: More leads translate into increased awareness and engagement.

3. Community Building: Each lead can become an advocate for your biodiversity efforts.

Alex Hormozi's 'Core Four' ways to get leads

I still haven't mastered all four ways to get leads. So, these insights come from someone who mastered them. Alex Hormozi. 

We need to learn from the best to create a wilder world; he is definitely one of them in business. 

So here are the core four ways how to get great leads for your nature venture: 

1. Warm Outreach: 

This involves reaching out to people already in your network: friends, family, friends of friends, former colleagues etc.

The key is leveraging existing relationships to introduce new initiatives or updates. This method is particularly effective in our field because people are a bit more collaborative in comparison to other fields. 

2. Cold Outreach: 

This strategy targets potential leads who aren't yet aware of your nature venture. It's about reaching beyond your current network to spark interest in new audiences.

This might involve reaching out to potential partners, sponsors, or supporters who share a passion for environmental causes.

3. Posting Free Content: 

Sharing valuable information online can attract leads by establishing your nature NGO or biodiversity business as a knowledgeable and trustworthy source in the biodiversity sector.

This could be through insightful blog posts, engaging social media content, or informative videos that highlight the importance of biodiversity and what your venture is doing to make a difference.

4. Running Paid Ads: 

Investing in advertising can significantly broaden your reach. Paid ads on platforms like Facebook, Instagram, and Google can help you target specific demographics interested in biodiversity and conservation, drawing them into your venture's mission.

Core Four in the Biodiversity Context: Practical Examples

Ok nice in theory, but what about putting this into practice? Here some routes you can explore.

Warm Outreach

1. Networking at eco-conferences: Use industry events to reconnect with contacts and introduce your latest projects.

2. Engaging current supporters: Encourage existing supporters to spread the word about your initiatives.

3. Partnering with eco-friendly brands: Collaborate with green companies you already worked with to tap into their customer base.

Cold Outreach

1. Direct outreach to educational institutions: Offer your expertise or resources for environmental education.

2. Engage with online environmental groups: Introduce your venture in online forums and discussion groups focused on environmental topics.

3. Outreach to corporate CSR departments: Propose partnerships with businesses looking to enhance their sustainability efforts.

Posting Free Content

1. Educational blog series: Share a series of informative articles about biodiversity on your website.

2. Social Media awareness campaigns: Create and share engaging content on social media platforms.

3. Interactive online workshops: Host free workshops or webinars on topics related to your nature venture.

Running Paid Ads

1. Targeted Social Media campaigns: Use Facebook's detailed targeting options to reach interested demographics.

2. Google Ad grants for Nonprofits: Utilize Google's ad grants to promote your NGO's website.

3. Collaborations for sponsored content: Work with influencers or bloggers in the environmental space to promote your venture.

What lead generation methods I use

As you can see, I mainly use the "Posting Content" method through this newsletter, blog articles, Linkedin, Biodiversity Hero OS, etc. 

This has primarily to do with the fact that I yet don't really have much to sell right now, + I believe that's where my strengths lie.

At this stage, my main focus is on Wildya, and there, we don't have a sellable product yet. 

With Wild Business Mates, I am currently already booked out with the customers I have. 

If I had something to sell to you right now, I would do the following prioritization: 

1. Warm outreach - is the simplest to do & if targeted, has the highest chance to immediately translate into paying customers

2. Posting content - allows you to build up value for others so that they start approaching you

3. Cold outreach - personally, for me a bit more challenging because I easily have the feeling to bother people, but it is still relatively straightforward

4. Paid ads - last because all the 3 above you can cover with only investing your time, for paid ads, you actually need to invest before you see any returns

In my previous roles in my career, I tested all 4 of them. I can testify that they work.

Now it is crucial that you find the one that resonates most with you and start there. If you are already great at 1-2, scale to all 4. 

Your turn

5 actions for next week to generate more leads

1. Evaluate your current network: Assess your existing connections for warm outreach opportunities.

2. Research potential cold outreach contacts: Identify individuals, groups, or organizations for cold outreach.

3. Plan your content strategy: Develop a content calendar for posting free online content.

4. Experiment with a small ad budget: Test different ad formats and messages to see what resonates.

5. Join online environmental forums: Become active in online communities to engage with potential leads.

Cheat Sheet: Tools and Resources

• Books: "$100M Leads. How to get strangers to want to buy your stuff." by Alex Hormozi

• Tools: 

• Zoom for hosting webinars

• Google AdWords for paid advertising campaigns

• Hubspot for CRM

• Grammarly to write emails

• Canva to create great designs

• Online Course: 100M Leads extensive free online course. 

• Grants: Get $10k from Google every month if you are a nature NGO

Conclusion

Effective lead generation is vital for the growth and impact of your biodiversity venture. 

By incorporating Hormozi's 'Core Four' methods and tailoring them to the biodiversity context, you can create a dynamic strategy to attract more supporters.

So now off you go to double your impact! 

Have a wild week!

Best,

Oliver 

🌿 P.S. Do you know another ecopreneur that this lead tips could help? Then forward this newsletter to them. 

🦧 Whenever you are ready, there are 2 ways Wild Business Mates can help you grow and double your impact:

1.1-to-1 business consulting. Detailed and personalized consulting to double the impact of your biodiversity organization in the shortest possible time. Book a free intro call. 

2. Wild Business Mates in Action. Wild Business Mates help you execute in areas you are struggling with. Tech, Marketing, Sales, Communication, etc. We can realize all the steps I mentioned above.